Tweaking SEO Best Practices

March 17, 2008 posted in Web Strategy

According to Jakob Nielsen’s latest Alertbox, Company Name First in Microcontent? Sometimes!, optimizing content for SEO may change due to search engine results pages (SERPs) with junk links. These results typically consist of sites that exist solely to earn revenue from link referrals. Recent SEO best practices encourage deemphasizing the site’s name and using reverse […]

Creating Brand Fans

June 1, 2007 posted in Web Strategy

Anastasia over at YPulse has a great article about squids. OK, really it’s about creating “brand fans”, but she uses the term to describe a web marketing strategy that should be a staple tool for all organizations. The rules are simple: rather than focusing all of your efforts on internal website development, seed your content […]